Barter of America Works With ... Restaurateurs/The Food & Beverage Industry
You’ve just taken a step toward expanding your media budget. Why utilize cash reserves for advertising again? Using your trade dollars for advertising can bring you new cash customers.
Quality advertising is one of the most basic needs of every business. BoA has developed a multitude of media advertising opportunities for its clients. Among these are radio and TV stations throughout the Nation plus numerous billBoArd companies, direct mail distributors, magazines, newspapers, periodicals and a host of national advertising venues. Our media department is staffed by several seasoned professionals who will help you develop your own personal advertising campaign. And since all of this will be available on a trade basis, you will save thousands of dollars because of your barter leverage.
We are committed to trading out and exchanging your excess inventories, space and time to fulfill your advertising requirements.
Media companies have long been known to barter for the products or services that they need.
Our clients trade for advertising at the wholesale cost of their own products and services. They have learned their ABCs… Advertising Bartered at Cost.
Through our membership in the Barter Industry, BoA has affiliated offices nationwide. These affiliated offices, represent over 50,000 businesses nationwide which are part of our extended barter network.
Please take a few minutes to review this BoA Media Guide. You’ll discover a host of advertising possibilities, all in a format we hope you’ll find easy to read. Remember, we have an experienced team of media brokers eager to assist you and answer any questions. We pride ourselves in providing quality information and the service you demand.
- Please call only the BoA Media Department to place media buys.
- This media guide is only a partial list. Other media may be available to you once you have been cleared for trade purchases.
- National media is also available. Consult the BoA Media Department for availabilities in other markets.
- With the exception of major newspapers and other media whose inventory tends to be sold out, BoA can often open new advertising resources for you at your request, as long as you do not already have a cash history with them.
- If you are now paying cash to a particular media vehicle and you want to trade with them, we can sometimes negotiate a trade increment over and above your current cash contract. Like any client, media companies want BoA to bring them new business, not convert their current, past or prospective cash clients to trade customers.
- Our media professionals are continuously adding new advertising sources to the BoA membership base. Please contact the BoA media department to stay updated on new opportunities as they arise.
Q & A's on Barter Advertising Opportunities
- I’m interested in reaching a very targeted market. Can I reach my targeted market with barter?
- I’m interested in advertising on a national level. Is this possible with BoA?
- How much will an advertising campaign cost?
- I am currently a cash customer on some of the radio stations that BoA has available for trade. Will I be able to switch my cash schedule to trade?
- I want to advertise, but I don’t know which media vehicles will best promote my company. Can BoA assist in helping me to spend my advertising dollars?
- Will BoA secure specific media for my needs?
I'm interested in advertising on outdoor billboards. Can I obtain them on trade?
Yes, depending upon availability, BoA has access to billboards throughout the Northeast Ohio area.
I'm interested in reaching a very targeted market. Can I reach my targeted market with barter?
Yes, BoA will work with you to access the best media vehicle to suit your specific needs.
I'm interested in advertising on a national level. Is this possible with BoA?
Yes, BoA can acquire media throughout the U.S. and parts of Canada on a barter basis.
How much will an advertising campaign cost?
BoA can customize a media package to suit your needs and budget. Just let us know what is in your advertising budget for a specific ad campaign and we will put together a customized package, subject to your approval.
I am currently a cash customer on some of the radio stations that BoA has available for trade. Will I be able to switch my cash schedule to trade?
Generally speaking, no. If you have been a cash-paying client with a media source within the last 12 months, you will be unable to barter with that source.
You may, however, be able to barter for any incremental time (over and above your standard cash schedule). This decision will be totally up to the media source and handled on an individual basis.
I want to advertise, but I don't know which media vehicle will best promote my company. Can BoA assist in helping me to spend my advertising dollars?
Yes, BoA has several professional advertising agencies available for trade. They can simply advise where to spend your advertising dollars or provide you with a complete, custom advertising campaign to suit your needs.
Will BoA secure specific media for my needs?
We’ll try to secure whatever advertising vehicle you need on a barter basis. Just let us know your needs and we’ll immediately get to work on them.